HOLA
SOYFERRER develops successful solutions for businesses and service organizations seeking to connect with diverse consumers across digital content, product and social platforms.
SOYFERRER believes that no matter what business you're in, you're in the media business and should adopt/adapt consumer engagement strategies to reflect this new reality.
SOYFERRER builds upon the earned knowledge of its founder, an entrepreneurial media executive who's acted at the forefront of cultural <--> digital intersections for two decades, leading content and business functions at Fusion, Huffington Post, AOL, Time Inc., Axexo Corp. and Warner Music Group.
Drop us a line to learn more.
¡saludos!
services
The culture is digital.
THE WORK
The truest sign of success is manifest via reputation. We work very hard to maintain ours and so would be happy to provide references or greater detail on the client engagements listed below.
ACTING HEAD OF PRODUCT
Responsible for the definition and development of an integrated suite of web publishing tech and tailored services powering The News Project, a full-service platform addressing the critical need for sustainable business models in the news marketplace.
Strategic partners include WordPress VIP, Piano, and The Associated Press.
TNP Platform customers include CalMatters, BNC, BlackBook and ThinkProgress.
select project management services
Charming Robot is a leading UX/Design and Strategy firm in the U.S., known for its deep experience and success with market makers and startups in media, B2C e-commerce and finance, fashion retail, and non-profit sectors. Soyferrer provides PM services to a select group of Charming Robot clients who require a high-touch engagement to help shepherd critical design and product strategy aspects of their accelerated product development roadmaps. Clients have included innovation management platforms, wearable health services, Web3 infrastructure investors, performance marketing solutions, and more.
PROJECT LEAD; Product, content AND AUDIENCE STRATEGY
Led rapid project development from idea to launch in under 10 weeks. Onboarded design & development teams, and ideated unique content format for EconoFact - a website and newsletter designed to re-introduce facts into the current national debates over economic and social policies - as the most direct means by which to create value for target journalists and influencer audience. Established guiding principles of social media strategy.
AUDIENCE ANALYSIS & GUIDANCE FOR IMPACT
Produce audience, competitors’ and site analysis to inform website structures that drive impactful customer journeys and topline business growth for customers of Create160, a collaborative branding and communications agency.
global Comparative News Analysis Platform
Project manager shepherding scope, design and development, editorial mission, partner integration and launch of a far-reaching platform led by The Edward R. Murrow Center for a Digital World at the Fletcher School at Tufts University. The platform aims to empower better understanding of how global powers frame and view issues and events impacting international relations and diplomacy.
Content Business Analysis
Positioning, production and monetization analysis for an award-winning race, ethnicity and cultural identity content franchise.
HISPANIC AUDIENCE AND DIGITAL MEDIA STRATEGY
Comprehensive audit of AARP’s Hispanic/Latino 50+ digital initiatives seeking improved content relevance, membership engagement and ROI.
SOYFERRER "proved extremely adept at navigating a complex amalgam of departments and personalities, honing in on critical aspects of the work and taking the time to truly listen to each department’s point of view, goals, and concerns." -- Virginia Cueto, AARP
Multicultural Media and Marketing Strategy
Provide U.S. Hispanic and Latin America market research and media trends landscape analysis in support of global marketing agency's regional strategy and positioning review.
Hispanic Media Project / Inclusion matters
Devise, develop and oversee an integrated, bilingual Hispanic media initiative to monitor, record and combat news misinformation targeting Latinos.
Digital Content, Platform and Distribution Strategy
Support development and deployment of diversified growth strategy for news and lifestyle editorial firm based in Puerto Rico, now oriented towards U.S. and Latin American markets.
THE TEAM
Miguel ferrer / founder
I am an entrepreneur with broad corporate experience (Warner Music, Time Inc., AOL, HuffPost, Fusion) who's acted at the forefront of digital <--> cultural intersections for two decades; developing and executing breakthrough strategies across web, social, television, print and music in the U.S. and Latin America.
I believe in action over words, in hard data as well as hard-earned experience. I thrive in collaborative environments where connecting with people and communities underlies the primary business objective.
And I have learned that the best ideas and greatest opportunities demand sharp perspectives, tireless effort and an open mind. Wishful thinking and buzzy lingo won’t make the grade.
DYANIS DEJESÚS / STRATEGY & DESIGN THINKING
I stand at the intersection of creativity, strategy and purpose.
I am a strategist who has applied design thinking frameworks to solve business problems and generate opportunity for a wide array of projects and clients, across advertising and communications firms, from revenue growth to social impact objectives.
For over fifteen years, I have developed the skills and experience needed to see across borders, matching the demands of a rapidly changing, multidisciplinary world.
ZUANIA CAPÓ / CONTENT & AUDIENCE Engagement
I’m a multicultural media and communications executive with over 15+ years of digital, print and TV management experience, and a strong passion for compelling content and audience engagement.
As a key lead player for top media companies such as Meredith Co., Spectrum and HuffPost, among others, I've guided editorial teams on the successful implementation of effective strategies to ensure a unique brand voice, quality content production and customized and out-of-the-box editorial solutions.
I’ve specialized in building and launching new digital platforms, revamping old editorial offerings into new refreshing and exciting ones, and helping traditional media transition into the digital world.
ROMINA RUIZ-GOIRIENA / STORYTELLING INNOVATION
I am an internationally experienced journalist (CNN, AP, France24, El Mundo, Haaretz) and digital media entrepreneur who has worked in Guatemala, Paris, Cuba, and Israel. For coverage of Hurricane Irma's impact in Florida's migrant community, I am a finalist for a Deadline Club Award by the NYC Chapter of the Society of Professional Journalists.
In 2016, I co-founded Prowell Media, a digital news media company that produces content for 14 million people across Mexico and the U.S --including its pilot site Barrio.
HAT TIP DIGITAL / SOCIAL MEDIA MANAGEMENT PARTNER
Hat Tip Digital is a hands-on, social first agency with more than 10 years industry experience. We understand it takes time + effort to master the social space. That is why we are here to roll up our sleeves and build your social footprint for you. From strategy to training to full service management, we are your go-to-solution for thinking “social first.”
CHARMING ROBOT / UX AND VISUAL DESIGN PARTNER
With a combination of brilliant user experience and stunningly smart design, Charming Robot excels at helping you design a product from the ground up or tune-up what you’re already working with.
BUILD / DIGITAL PRODUCT DEVELOPMENT PARTNER
Build is an honest digital product agency founded by a team focused on creating delightful experiences for your users. We have a proven record of delivery, mixed with decades of expertise in Product Development. We strive to build value through amazing digital products.
WE’RE HERE FOR YOU
Few things will make us happier than to hear from you and chat about how we can help you meet your objectives..